Get Started

Meta Ads Fundamentals

Categories: Facebook Ads
Wishlist Share

About Course

Learn the fundamentals of Meta advertising and build a strong foundation for running Facebook and Instagram ad campaigns. This course covers Meta Business Manager, ad account setup, website tracking with the Meta Pixel, and campaign objectives. Students will understand how advertising assets are organized, how tracking works, and how to select objectives based on real business goals.

What Will You Learn?

  • Understand Meta Business Manager and business assets
  • Set up and organize an advertising account
  • Connect Pages, Instagram accounts and advertising resources
  • Understand Meta Pixel and website tracking
  • Learn important tracking events such as PageView, Lead, AddToCart and Purchase
  • Understand different campaign objectives
  • Match advertising objectives with business goals
  • Build a strong foundation for creating Meta ad campaigns
Show More

What Will You Learn?

  • Learn the fundamentals of Meta advertising, from Business Manager and ad account setup to Pixel tracking and campaign objectives. Build the knowledge needed to confidently start working with Facebook and Instagram advertising.

Course Content

Meta Business Manager
Learn how to set up and manage your business assets, people, permissions, pages, and advertising accounts in Meta Business Manager.

  • Business Manager fundamentals
  • Business pages and assets
  • People and permissions
  • Ad accounts
  • Managing advertising resources

Ad Account Setup
Understand how to create and configure an ad account, connect Facebook and Instagram, manage billing, permissions, and website tracking.

Facebook Pixel / Website Tracking
Learn how Meta Pixel tracks website visitors and important actions such as leads, purchases, add-to-cart, and checkout activities.

Campaign Objectives
Understand Meta’s main campaign objectives and how to choose the right objective based on your business and advertising goals.

Student Ratings & Reviews

No Review Yet
No Review Yet